From Local to Global: Supply Chain Lessons from SanoRice
A CFO’s perspective on how maturing supply chain planning fueled the rise of a snack industry leader.
We are excited to announce our upcoming breakfast session:
“From Local to Global: Supply Chain Lessons from SanoRice”, taking place on May 27.
This in-person event will feature Arend van Doorn, former CFO of SanoRice — the world’s largest private-label producer of rice and multigrain cakes. He will take us through the story of how SanoRice evolved from a small family business into a global player with production sites across the Netherlands, Belgium, and Italy.
As Arend van Doorn shares his experience, we’ll explore how SanoRice’s supply chain struggled to keep up with its rapid international growth — and how supply chain planning became a strategic priority rather than an operational afterthought.
This session will provide valuable insights for anyone dealing with scaling challenges, operational inefficiencies, or supply chain maturity gaps. From organizational missteps to strategic shifts, this is a rare opportunity to learn directly from a finance leader who oversaw transformation from the inside.
Event Details
Date: May 27, 2025
Time: 08:00 – 10:00 AM
Location: YouMeet Utrecht
Breakfast will be served.
Register now to secure your seat: Link
We look forward to welcoming you and diving into the real-world complexities of supply chain growth and transformation.
