Strategic planning helps to map out a plan for the organisation. If profit is not to be expected in the early days of a new product, a clear strategy keeps everyone on track and focused on the end goal: a profitable product and market.
Laws and regulation
Given the heavy regulation in Life Sciences and the extensive testing and documentation processes from initial tests to the final go-to-market, how do you ensure that the investment pays off? What measures do you take to have a comprehensive understanding of this market and implement a strategic approach to planning?